Over the past few years, the buzz around artificial intelligence (AI) has grown louder across every industry, but how is it transforming insurance in Ghana? From policy comparison to claims processing, AI is not just a global trend, it’s already improving how Ghanaians access, manage, and benefit from insurance. And at the center of this transformation is Maya, Redpear’s AI-powered WhatsApp insurance assistant.Discover how AI is making insurance better in Ghana for both insurers and customers.
Insurtech (insurance + technology) refers to the use of advanced technologies like AI, machine learning, chatbots, and big data to improve the insurance process.In Ghana, where access, convenience, and speed have often been barriers to uptake, insurtech offers a new way forward, particularly for mobile-first customers.A 2023 report by Deloitte Ghana highlighted that over 70% of insured individuals in urban areas now prefer mobile channels over traditional brokers. Why? Digital tools simplify processes and remove friction.
Maya is Redpear’s chatbot built on WhatsApp, designed to help users:
Traditional insurance models rely on agents and call centers, which can result in delays. Maya’s AI can handle hundreds of conversations simultaneously, delivering real-time answers instantly.
Maya learns from past interactions to suggest the best insurers, coverage options, and renewal dates, helping users make informed decisions quickly.
Filing a claim used to be daunting. Now, users can simply upload pictures and provide details through WhatsApp. Maya logs everything and initiates the claim process immediately.
With automated messages, clear language, and a digital trail, users know what they’re buying and when. No more guesswork or hidden fees.
According to the National Insurance Commission (NIC), Ghana’s insurance penetration remains below 2% of GDP, a sign that many Ghanaians are still uninsured. AI tools like Maya can help bridge that gap by:
In short, AI democratizes insurance.
Ghana’s digital landscape is evolving fast. As mobile data becomes cheaper and smartphone use continues to rise, AI-based platforms like Maya are poised to lead the next wave of financial inclusion.Maya’s success proves that AI isn’t replacing human agents—it’s empowering customers and making insurance better for everyone.
So, is AI changing the way we buy and use insurance in Ghana?Absolutely.And with platforms like Maya, the benefits are no longer theoretical—they’re real, measurable, and in your hands.
Say “Hi” to Maya on WhatsApp today and see how fast, easy, and smart motor insurance can be.