Making Insurance Inclusive in 2025: Insights from Ghana’s Insurance Awareness Month

When Adwoa, a petty trader at Kaneshie Market, lost her kiosk in a fire two years ago, she didn’t just lose her goods she lost her livelihood. Friends advised her to get insurance, but Adwoa shook her head:“Insurance is for rich people. People like me don’t even get considered.”That’s the reality for thousands of Ghanaians. Even though insurance exists to protect us all, many still see it as distant, complicated, or meant only for the privileged.But in 2025, Ghana’s Insurance Awareness Month carried a bold theme: “Inclusivity & Accessibility.” And that’s not just a slogan it’s a shift in how insurance is finally reaching everyone, from market traders to commercial drivers.

Why Inclusivity Matters

For years, the insurance conversation in Ghana centered on big businesses, vehicle owners in cities, or people with steady incomes. But here’s the truth:

• Over 60% of Ghana’s workforce is in the informal sector.
• Many live paycheck to paycheck, with no financial safety net.
• A single accident, fire, or medical emergency can push entire families into poverty.

Insurance isn’t just a financial product—it’s a lifeline. And until it works for all Ghanaians, it’s not doing its job.

What 2025 Awareness Month Highlighted

This year’s campaign was different. Here’s what stood out:

1. Microinsurance for Traders & Farmers
   • Small, flexible plans that cover goods, kiosks, and even harvests.
   • Premiums as low as GHS 5 a week, making protection realistic for the informal sector.
2. Digital Channels for Easy Access
   • No long queues at insurance offices.
   • WhatsApp-based platforms (like Maya) are helping people sign up in minutes.
3. Community-Based Education
   • Insurance firms partnered with churches, mosques, and market groups.
   • Instead of technical jargon, they used real-life stories: fire outbreaks, accidents, floods things people could relate to.
4. Policies for the Uninsured Driver
   • Low-income commercial drivers, who usually dodge insurance due to cost, were shown cheaper and flexible ways to stay legal and safe.

Lessons from Global Trends

Inclusivity isn’t just a Ghanaian conversation it’s global.

• In India, microinsurance covers rural workers through mobile payments.
• In Kenya, boda-boda riders get accident coverage bundled with their fuel purchases.
• In South Africa, “funeral insurance” grew because insurers tailored products to what people valued most.

Ghana is finally joining this movement building insurance around people’s realities, not the other way around.

What This Means for You

Insurance in 2025 is no longer one-size-fits-all. Whether you’re a:

• Petty trader protecting your stall
• Trotro driver keeping passengers safe
• Young professional starting out with your first car

… there’s now a place for you in Ghana’s insurance space.Insurance Awareness Month 2025 wasn’t just another campaign it was a call to action:
Insurance must be accessible, simple, and affordable for every Ghanaian.👉 Find out how Maya helps make motor insurance inclusive for every Ghanaian.

References

• National Insurance Commission (NIC), Insurance Awareness Month 2025 Highlights. NIC Ghana
• Ghana News Agency, Inclusivity in insurance takes center stage during awareness month, July 2025.

International Labour Organization (ILO), Microinsurance for Informal Workers: Global Insights 2024.